Asymmetrica

Work

Real businesses, real problems, fixes that stuck.

A handful of things I've built, what they were for, and what changed after. The client names are here with their blessing.

UltaPulta · Goa

An AI helper that posts the way the co-founder thinks

UltaPulta makes organic muslin sleepwear for kids, here in Goa. Kripa Williams, one of the founders, knows the brand's stories better than anyone, and she wanted the posts to sound like her: warm, a little funny, and about the children who wear it.

We started with a long conversation (83 minutes, and I listened for most of it), then a proper look at the shop, the posts and the numbers. The first plan was big. After digging in, I cut it down to the one thing that would change her week: a way to post herself, well, whenever she likes.

What I built

  • An AI agent Kripa talks to in plain language. It drafts, polishes and publishes her Instagram posts in her voice.
  • It keeps track of where every photo and claim came from, so she can stand behind every post.
  • It brings every post to her ready to go, and she gives the nod. She stays the boss.
  • A small monthly care plan, so it keeps working as Instagram and the AI models change.

"It gives me freedom to post as I think." That was the whole point.

  1. Sarat

    I really love the way you're posting currently, I'm always of the firm opinion that founders know how to best market their products and you're proving it in real time

  2. Kripa

    I'm loving this tool. Its amazing

  3. Sarat
    Replying to: Kripa I'm loving this tool. Its amazing

    This makes my day and month, thank you for the opportunity 🙏🏻 Really happy that you like working with it

  4. Kripa

    I just love the way it ties everything together, no editing app can do in one shot. It gets my drift so easily. And yes, it gives me freedom to post as I think. …
From our WhatsApp, shared with Kripa's blessing. Typed out rather than screenshotted, so everyone can read it.

PH Trading · Bahrain

A whole back office, on their own machines

PH Trading is a trading company in Bahrain, and they wanted their quotes, orders, stock, invoices and accounts in one place, on their own computers.

I built AsymmFlow for them: one desktop app that runs sales, purchasing, stock, finance, documents and Bahrain VAT. Their copy is theirs outright. It lives on their own computers, keeps working when the internet doesn't, and their records never sit on someone else's server. It has run their procurement and finance every working day since 2025.

What's inside

  • Sixty-odd screens, from the first quotation to the final bank reconciliation.
  • An assistant that answers questions about the business from the real records. It reads the books and explains them in plain words, and the team makes the calls on payments.
  • Two offices, one set of books, kept in step without a cloud in between. Proven between India and Bahrain, now rolling out.

AsymmFlow has its own site ↗

Free for anyone

The library this site is built with

Susegad UI is my open-source library of components drawn in code, and every page here is built with it. Anyone can use it.

Susegad UI Goa Open source

Interfaces that feel at home

Software can be calm to use, easy on the eye, and feel like it comes from somewhere.

Built
A library of drawn-in-code components with three moods, quiet, warm and playful. This site is built with it.
Outcome
Public since September 2026. Try the mood switch at the top of this page. Have a look ↗

The easy bit

Got something like this? Say hi.

Tell me what's bugging you in your own words. No forms, no sales call, no pressure. If the answer is "don't bother", you'll hear that too.

WhatsApp +91 95502 24171

Email sarat@asymmetrica.ai

Message whenever, and I'll get back to you.