How I work

Unhurried thinking, then quick, careful building.

Living in Goa, maybe I've learnt a little of what people here call susegad. It's how I like to start a project: slowly, listening properly. Once I know what's really wrong, I build fast, and I build it to last.

Principles

  1. Look before I build

    Before any code, I dig into how your business actually runs: the people, the paperwork, the numbers. You get a written plan in plain words: what I'd build, what I'd skip, and why.

  2. Lean, not cheap

    The smallest thing that genuinely fixes the problem, built well. I'd rather reuse a free tool you already have than sell you a new one.

  3. Yours to keep

    Your accounts, your data, your keys, your code. Running costs like AI usage or hosting are billed to you directly or passed on at cost, never marked up. No subscription to me.

  4. AI does the legwork, you make the calls

    The AI helpers I build draft, read, sort and suggest, and bring the big things to you ready to go: a post, a payment, a change to a record. You give the nod.

Prices

What things usually cost

These ranges are indicative: every project is different, and the final number depends on your case. But they're a reliable guide to where things usually land. I confirm the real number after a quick look at what you need, and the first conversation is free.

A website

₹25,000 – ₹90,000

about $300 – $1,100

A fast site that costs next to nothing to host. The top end is a site with bookings or payments built in.

What moves the price: Number of pages, and whether it needs bookings, payments or a shop.

Say hi about this

An AI helper

₹40,000 – ₹1,00,000 to set up

about $500 – $1,200

A WhatsApp or content assistant that knows your business and sounds like you, plus a small monthly care plan.

What moves the price: How many jobs it does, and which channels it works in.

Say hi about this

Rescuing old records

from ₹40,000

from about $500

Scans, PDFs, spreadsheets and old software exports, read by AI, checked, cleaned and moved into a system you can search, with a report of every change.

What moves the price: How much there is and how messy it is. A quick look at a sample tells me fast.

Say hi about this

A back-office system

from ₹2,50,000, in phases

from about $3,000

Quotes to accounts in one app, on your own machines. Built and paid for one phase at a time, so you see it working before you commit to more.

What moves the price: Which parts of the business it covers, and how much old data comes across.

Back-office systems are priced one phase at a time, after I've looked at how you work.

Say hi about this

Small monthly care

from ₹5,000 a month

Someone keeping an eye on things: updates, small fixes, tuning the AI as the models change, and a person to message when something looks off. Optional. Stop any time; the current month runs to its end.

Say hi about this

Running costs such as AI usage, WhatsApp fees or hosting are billed to you directly or passed on at cost. Dollar figures are rough, for clients in the Gulf and beyond.

Fair questions

The things people usually ask

Is it really just you?

Yes. The person who scopes your project is the person who builds it, and the one who answers your WhatsApp. A team of AI agents does a lot of the typing, and the person you talk to is always me. For bigger jobs I bring in people I trust, never an offshore subcontractor.

Do I need to understand any of the tech?

Not a word. Describe the problem the way you'd describe it to a friend. Choosing the tools is my job, and I'll explain whatever you want explained, without the jargon.

What happens if you disappear?

Everything runs on your accounts, with your code and a written handover, so any decent developer can pick it up. You're never stuck with me. (I do plan on sticking around.)

Do you work outside Goa?

Yes. PH Trading is in Bahrain. Most of the work happens over WhatsApp and calls; for Goa clients, I'm happy to come by for chai.

How do I pay?

A fixed price for each phase, agreed before I start. Usually part up front and the rest at handover. No hourly meters running in the background.

Promises

What I stand by

The easy bit

Sound like a fit? Say hi.

Tell me what's bugging you in your own words. No forms, no sales call, no pressure. If the answer is "don't bother", you'll hear that too.

WhatsApp +91 95502 24171

Email sarat@asymmetrica.ai

Message whenever, and I'll get back to you.